How to Verify the Authenticity of Gucci Sunglasses

Gucci Sunglasses: Practical and Elegant for Everyday Wear

Being one of the most popular luxury brands in the world means having to deal with the circulation of counterfeit products. This month, Gucci has intensified its fight against counterfeits in the market by suing three American retailers for selling counterfeit items under the brand's name.

Fighting the counterfeit industry is crucial not only for the brand's reputation but also for buyers: after all, you need to be assured that the products are authentic when making your purchase.

Today, the case is still ongoing. And while it focuses on the sale of fake Gucci bags, the issue of counterfeits extends to every item sold by the brand, including sunglasses. To assist with this cause, our optical experts guide you step by step on how to authenticate a pair of Gucci sunglasses.

Start by Examining the Frame

Logo Inscription on the Lenses

Original Gucci sunglasses have a logo inscription on the lenses. Ensure it is embossed, with printed and legible letters.

Inspect the External Frame Branches

Next, we'll inspect the external branches of the frame. Gucci features several iconic patterns, often reproduced along the branches. Here are the six most popular ones:

• Gucci Running Logo: The golden GG Running logo is often found on black acetate frames. This logo pays homage to the house's founder, Guccio Gucci, and the brand's heritage history. The logo should be polished and securely attached to the frame, with symmetrical letters.
• Interlocked G Logo and Gucci Blondie: The interlocked G logo has been present on the brand's bags since the beginning and regained popularity during the Tom Ford years. The 70s Blondie logo is similar but the two Gs intertwine to form a complete circle.
• Gucci Horsebit: The Horsebit motif is inspired by the brand's equestrian heritage, designed in 1953. Ensure the motif is durable and securely attached to the frame.
• Gucci Button Logo: Inspired by the brand's 80s jacket buttons, this logo resembles a golden medal with the GG monogram at the center. The button should be thick with textured metallic details and a raised monogram.
• Gucci Web Ribbon: The green and red tricolor ribbon is inspired by Italian horse saddles and is often reproduced on the sunglass branches. Ensure the colors are distinct and have a polished finish.

Check the Interior of the Branches

After the logos, examine the interior of the branches. You should see an "Made in Italy" or "Made in Japan" inscription (for metal frames) and the CE mark proving compliance with European regulations. On the other branch, you'll find letters and numbers like the model code, color code, and measurements.

Metal frames have the same details on the branch ends. If frames have adjustable nose pads, check for a logo there as well.

Hidden Serial Number

Every pair of Gucci sunglasses and eyeglasses has a hidden serial number embedded. With this number, each item can be tracked and authenticity can be verified by Kering Eyewear.

Examine the Packaging

Official Gucci Packaging

Once the frame details are verified, move on to the packaging. Unless your sunglasses are from a limited edition collection, they will come in a velvet case. The packaging will feature one of six jewelry colors with matching satin lining and an inner logo. You'll also receive a certificate of authenticity and a Kering Eyewear booklet.

Check the Pricing

Gucci sunglasses are among the most popular designer choices, so if you find them for less than 50 euros, it's worth checking their authenticity.

Where to Buy Authentic Gucci Sunglasses

Buy from an Official Retailer

It is crucial to know that you are buying from an official retailer. Good deals can be found online, but make sure to purchase from a online optician who accepts third-party payment and is approved by social security. The site should display its address and that of the optical store. Check the return policy, customer reviews, and ensure the business is legitimate and not a fake internet company.

Buy Authentic Gucci Sunglasses on visio-net.com

By following these tips, you'll be assured of the quality and authenticity of your Gucci sunglasses, while adding an elegant touch to your everyday look.

Published on July 5, 2024